Minimal ingredients with Maximum effects. Let’s simplify things.
If you’ve ever found yourself squinting at The Ordinary’s website, or standing frozen in front of the shelf at Boots, with all those white bottles, hard-to-pronounce ingredients, and clinical claims. The Ordinary is both brilliant and overwhelming.
Yes, their products are good value. Yes, they’re ingredient-focused. But with dozens of serums and active ingredients that look and sound almost the same, it’s hard to know where to start. Especially when the internet is divided between “it saved my skin” and “it broke me out in two days.”
So we did the scrolling for you. Here are five of the most worthwhile, wallet-friendly, and user-approved products from The Ordinary – plus why they’re loved, and what to watch out for.
1. Niacinamide 10% + Zinc 1%
A favorite for oil control and pore visibility
If The Ordinary had a bestseller wall, this would be at the very top. Niacinamide (a.k.a. vitamin B3) helps regulate sebum production, reduce redness, and brighten dull skin. The added zinc helps calm inflammation, making this combo popular among those with oily or acne-prone skin.
Why it’s worth it:
It’s simple, effective, and one of the best niacinamide serums under £10. Great for beginners who want to even skin tone or reduce the forehead shine at 3 p.m.
What to know:
If your skin is very dry or sensitive, try using it every other day at first. By the way, it can feel a little tacky or drying for some.
2. Hyaluronic Acid 2% + B5
A hydration helper that solves your dryness.
This serum uses different molecular weights of hyaluronic acid to hydrate both the surface and deeper layers of the skin (it sounds too sciencey, but trust us, it’s good). Vitamin B5 adds a soothing touch, helping to keep moisture longer.
Why it’s worth it:
Lightweight, easy to layer under anything, and gives a nice “plump” effect. It’s an ideal choice if your skin ever feels tight after washing, or if you’re just starting to build a skincare routine.
What to know:
Apply to damp skin and follow quickly with moisturizer to lock it in. Plus, it can only be used as directed on unbroken skin and patch testing prior to use is advised.
Read more: Review: Underrated Skincare Brands That Your Skin Will Thank You For.
3. AHA 30% + BHA 2% Peeling Solution
The iconic red mask that launched a thousand TikTok.
This is a 10-minute exfoliating mask that combines alpha- and beta-hydroxy acids to resurface the skin. It helps with clogged pores, uneven texture, and dullness – but it’s strong. Think of it as a once-a-week reset, not a daily thing.
Why it’s worth it:
It’s one of the few high-strength exfoliants at this price that actually delivers visible results. Many users report smoother skin and brighter tone after just a few uses.
What to know:
Absolutely not for sensitive skin. Patch test, limit to once a week, and follow with sunscreen religiously.
4. Buffet (now rebranded as Multi-Peptide + HA Serum)
It’s your all-in-one aging-care intro product.
This peptide-packed serum is designed to target fine lines, texture, and overall skin resilience. It’s a gentle way to introduce anti-aging without jumping straight into retinoids.
Why it’s worth it:
You get multiple peptides, amino acids, and HA in one serum. It’s a multitasking serum but still under budget.
What to know:
Peptides work best when you’re consistent—this is a long game, not an overnight fix.
5. Squalane Cleanser
An underrated gem in a sea of serums
Yes, The Ordinary makes a cleanser and it’s actually great. This balm-to-oil formula melts away sunscreen and makeup without stripping your skin, then rinses off clean. It’s fragrance-free and super gentle, making it a great first cleanser or even a one-step option for minimalists.
Why it’s worth it:
Solid cleansing power, minimal fuss, and kind to sensitive skin. Especially good if you’re just getting into skincare and don’t want anything too complicated.
What to know:
It may not be strong enough for heavy makeup days, but for SPF and everyday grime, it does the job.
Simple Doesn’t Mean Easy
The Ordinary proves that skincare doesn’t have to be expensive to be effective—but that doesn’t mean it’s always easy to navigate. With powerful activities and minimal marketing fluff, you do need to do a bit of homework.
Start slow and apply one product at a time. Also, try to pay attention to how your skin responds.
And remember: no single serum will change your skin overnight. But choosing the right one for your needs (and sticking with it) can absolutely make a difference.
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