Review: Underrated Skincare Brands That Your Skin Will Thank You For
By Yifan Zou

Did you buy any product that is viral but doesn’t work on your skin or even break it out. Do you feel overwhelmed when looking for skincare products online? Are you sick of partnership content and advertisement? 

Let’s be honest: It’s hard not to get sucked into the trap of “Tik Tok made me buy it”, and sometimes they just waste your money. You scroll for ten minutes, and suddenly your wishlist or shopping cart is filled with products that promise you glowy skin. 

What about those products that don’t show up on For Your Page? Here’s some brands which are not viral and trendy but work quietly and safely.

E45 

It says: “E45 knows how to support your skin with over 70 years of experience.” It’s a brand you may use in your childhood or hear it from the recommendation of your dermatologist. E45 works on different skin types and different parts of the body, and specialises in most dry and sensitive skin conditions like eczema and psoriasis. No trending actives here, just reliable, barrier-repairing moisture. 

A lot of people might only think of it when they’ve already got skin condition. It is indeed originally developed for eczema-prone skin, but now is for anyone needing deep hydration without fragrance, fancy marketing, or fuss. E45 is a good choice for daily skin maintenance and management because of its safe ingredients and affordable price. 

Avène

Thermal spring water sourced in southern France soothes your sensitivity and maintains the health of skin. The science shows it helps calm redness, reduce irritation, and soothe reactive skin. Avène works across skin types and conditions, and it aims to improve the quality of life of people with sensitive, intolerant or allergic skin with its simple but effective skincare products.

It is the best bet when your skin says: “please, nothing aggressive today.”

Read more: Our Favourite Male Skincare Products on Amazon.

Eucerin

You may notice it at Boots aisle for a long time, but never try it before. Eucerin is a dermatological skincare brand that has always been dedicated to skin science for over 100 years. It’s not a viral brand with thousands of Tik Tok promotions, but its silent professionality makes you feel at ease. 

Eucerin doesn’t aim for aesthetics – it is in pursuit of results for a healthy and radiant skin. Although it may not be trendy, it is trusted in dermatology clinics for a reason!

The INKEY List

Compared to the other brands’ focus on ingredients and effectiveness, The INKEY List is seriously underrated. Its straightforward names and clear instructions on their packages make the ingredient-led skincare much easier. Besides, what’s also most surprising is that it’s formulated to be perfect for ingredient-driven skincare beginners. It is gentle yet effective, and doesn’t pill under moisturiser.

You don’t have to panic about these ingredients which look complicated, because The INKEY List will be there for your skin.

You won’t find these brands in a viral haul video, but your skin won’t care. Sometimes the best skincare is the kind that just…works silently.