The true meaning of cruelty free: are your favourite brands included on the approved list?
By Maddie Rolfe

In this day and age, you’d think it would be unanimous that animal testing isn’t used anymore for the purposes of cosmetics and skincare.

And no, we don’t mean putting lipstick on a pig. 

Animal testing can often involve intense laboratory environments in which small creatures such as guinea pigs or rabbits are subjected to chemical injections, force-feeding, and even killed, according to Cruelty Free International, who advocate against this practice.

Their website states that 80% of the world still allows animals to be used for cosmetic tests, but modern methods that don’t involve animals are actually statistically quicker, cheaper, and more reliable.

@leapingbunnyprogram

Have you ever been a victim of a false bunny logo? You’re not alone. Hi. We are Leaping Bunny, a legitimate non-profit certification process that thoroughly vets brands from supply and manufacturing to final products. Unfortunately, many brands can use a fake bunny logo as a marketing tool to trick consumers into believing they are cruelty-free. Now, some MAY still be cruelty free, but some may still test. But you can be sure that any brand displaying our specific Leaping Bunny Logo is 1000% cruelty-free. No bunny at all? Not always a problem. Not all certified brands choose to sport the logo. To be certain, double check our database where over 2.3k cruelty-free brands are listed. #crueltyfree #crueltyfreemakeup #crueltyfreebeauty #crueltyfreeproducts #leapingbunnycertified #leapingbunny #bunnytok

♬ original sound – zach

In 2018, they launched the Leaping Bunny initiative in the UK and China to counter this, which works with brands and governments to further aim towards creating cruelty free countries.

Companies which align with Leaping Bunny go through lots of testing and checks before displaying their logo on its packaging – so you know they’re legit.

If something has this picture on it, it means they’re certified gold-standard by Cruelty Free International in truly committing to end animal testing.

However, despite the progress towards alternative practices, they say there is still more to be done to protect nature.

Also, just because a certain company does not display their logo doesn’t mean they’re not cruelty free, they could be on the way to gaining certification, but it’s always nice to see it.

Read more similar articles: Hormone disruptors, skin irritants and allergic reactions: The Truth Behind the Yuka App – Radiance

The Leaping Bunny Logo. Credit: Leaping Bunny

Here’s a list of Leaping Bunny certified skincare brands – are your favourites on there?

Your budget bestie: Elf

For the basics: Byoma

Your lip-saver: Burt’s Bees

Your All-Rounder: The Body Shop

Your serum saviour: The Ordinary

Some products may also be PETA approved, which means any brand with their certification doesn’t test on animals.

Other Favourites:

  • Dermalogica – PETA approved
  • Burt’s bees
  • Drunk Elephant
  • Elf
  • Rhode
  • Bubble
  • Paula’s Choice
  • Bulldog
  • The Body Shop
  • Glossier
  • Saie
  • Liz Earle
  • Milk
  • Rimmel
  • The Organic

Happy shopping and be sure to tag us in any skincare pics or routines on our socials @radiancemaguk!

Can ‘Fussy’ make the stinkometer turn green on natural deodorant?

Can ‘Fussy’ make the stinkometer turn green on natural deodorant?

by

If you’re not new to Radiance, you already know how we feel about natural deodorant. After trying ‘Wild’ for a week, our thoughts were a bit…all over the place. From the candy floss scent not lasting a week in hospitality, we thought the only viable option was to start again, in a new time and new place. This time, with a new contender, ‘Fussy’.